Well, I haven’t updated my profile for a long time, so giving it a shot now. Currently, I work as the CEO of NDTVConvergence Ltd., a company under the NDTVNetworks Plc umbrella. It houses all the dotcom and mobile properties of the NDTVGroup, including the flagship NDTV.com. Central to the plans of NDTVConvergence is building synergy between TV channels, the Internet and mobile space. My mandate is to dramatically increase the scale of operations, and to seize the opportunity in the increasingly converging environment.
Post my joining, NDTVConvergence has incubated many new initiatives in the Web 2.0 and Mobile space. India’s first full service wap portal, mobile.ndtv.com, has been launched with a slew of interactive features. NDTVkhabar.com, launched in March 2008, is the first-of-its-kind rich media Hindi portal targeting the growing number of Hindi speaking surfers. Convergence is poised to launch a slew of web products catering to the discerning tastes of the Indian netizen such as Nogyan.com, an attitudinal youth portal and a US edition of ndtv.com. Convergence is also exploring opportunities in yet nascent domains such as mobile television, online education and social networking.
Prior to joining NDTV, I was Vice President Broadband and Web 2.0at Indiatimes, where I was lucky to roll out a number of verticals in the Broadband space and build Web 2.0communities. I also took Indiatimes into the online Gaming arena. Before that, I was the Chief of Internet Business at the Hindustan Times. And the rest is given below...:)
Oh, I also co-founded Internet and Mobile Association of India(IAMAI).
Btw, Soven, my daughter, is now 15 years old, and I am 45. “Getting younger” part remains true!
Profile updated on: 03 May 2008

Short and succinct, that's what my introduction is gonna be. The idea is to let you discover me through my work.

Well, for about four years now, I am looking after the Internet division of The Hindustan Times Limited, one of India's largest media houses. As Chief of Internet, I am in charge of HindustanTimes.com, the online arm of Hindustan Times, HTcricket.com, a vortal on cricket, and HTtabloid.com, Asia's first online tabloid. Recently, we launched the UK Edition which has been a great success.

A very enthusiastic team has helped me in completely revamping HindustanTimes.com in terms of its look and feel and achieving a dramatic increase in the page view count. Today, we are the largest media portal in India with over 60 million page views per month. Just some trivia I thought you may be interested in.

Over the years, I have dabbled in advertising, Internet marketing and marketing communications. In my previous assignment, as Vice President at Razorfinish.com, India's first reverse auction site for travel, I took care of marketing communications, content development and strategic alliances. Prior to that, I was with the e-tailing portal, Jaldi.com, where I rose to Chief Operating Officer from Vice President - Content and Strategy. Sorry couldn't resist this vain piece of information.

The preceding years saw me as a Creative Director with some of the leading ad agencies in Delhi. I began my advertising career with Lintas, after acquiring Bachelor's and Master's degrees in History from St. Stephen's College (1981-86), University of Delhi.

Besides the Internet, which is an article of faith, I am interested in poetry, contemporary literature, people, human relationships, cricket, theatre, music - classic rock, opera and classical - and travelling. By the way, my collection of poems, Appassionata, has recently been published.

I live in New Delhi, India with my wife and a cherubic twelve-year-old daughter.

And, oh, I almost forgot, I am 42 years old. And getting younger!

mail me: santre@yahoo.com

Profile updated on: 27 February 2005

Some of the links where I have been covered.